What challenges are you facing as a health coach? The path to becoming a successful coach is not always easy. There are many factors to consider when building a program that differentiates you from other coaches.

Sales are an incontornable side of coaching, and often the most challenging part of it. As a health coach, getting good at converting leads into sales, means you can help more people thrive, in their bodies and their minds.

Listen to learn more about falling in love with sales, getting prospects clear on their desires, and how to have hard conversations that change everything.

What you’ll get out of tuning in:

• How to understand your members’ challenges
• How to have the hard conversations
• How to better serve through sales

Links Mentioned in Episode:

• More about the Find the Money Course
• Watch the Free Masterclass
• The Closer’s Survival Guide by Grant Cardone
• The Metrics of Human Consciousness by Richard Barrett

Show Highlights:

• Cate reads about complexity from “The Metrics of Human Consciousness”
• Sales are about having hard conversations
• The better you get at sales the fewer leads you will need

Timestamps:

• 1:24 Asking your members what their challenges are
• 10:56 The worth of the change you offer your members
• 20:37 Building someone’s excitement and potentiality
• 28:30 Refusing to get good at sales is refusing to help more people



Jenn is having trouble managing her Facebook group. As a seasoned YHC member, Jenn has been successfully running a high end coaching course, but not without its struggles. Lately, managing her Facebook group has become time consuming, with few leads transitioning into sales.
But why are people on Jenn’s Facebook group hesitating to start being coached by Jenn? And how can you effectively balance your marketing strategies and enrollment with your coaching?
Listen to Jenn talk to Cate about how to get a systematic flow of leads towards the end result, how to transition people from Facebook to email, and much more.
 

What you’ll get out of tuning in:

• How to get the right people into your facebook group
• How to convert your facebook leads into sales
• How to have more impact with less effort

Links Mentioned in Episode:

• Learn more about the Find the Money Course
• Watch the free Masterclass

Show Highlights:

• Jenn talks about the difficulties of balancing marketing and coaching
• Jenn shares how her journey has taken her from contraction to expansion
• Jenn explains how she blossomed in the YHC community

Timestamps:

• 0:59 Facebook Groups and the effectiveness of their leads
• 7:39 Overcoming people’s objections to joining your course
• 16:07 Understanding what is keeping you from making the necessary changes
• 21:29 The impact vs. effort grid

Guest Bio:

Jennifer Allen teaches alignment-based yoga with an emphasis on finding ease in the body, coaches people on developing healthy habits and guides people into their unlimited potential through Ayurveda.

She discovered Ayurveda in 2013. Her Ayurvedic studies have been influenced by John Douillard, Sarah Hutchinson and Cate Stillman. Jennifer completed an 18-month Yoga Health Coaching certification program to deepen her knowledge of Ayurveda and habit evolution techniques in 2018. She has been leading hikes at the Grand Canyon since 2013 and is an outdoor educator and Certified Interpretive Guide for the Grand Canyon Conservancy.

For 10 years, Jutta undervalued and uncharged for her holistic wellness services.  She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching. She ran her pilot coaching group and coached individuals for free.

After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.

Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough.

What you’ll get out of tuning in:

• Why many wellness pros undervalue their services.
• How creating a container for growth makes those services valuable.
• How YHC is customizable to your way of working with people.

Links Mentioned in Episode:

• YHC Have a conversation
• Discover Body Thrive
• YHC Have a conversation
• Watch the Masterclass NOW

Show Highlights:

0:00 – Like Carly, Jutta came to yoga health coaching without a yoga teaching background or any kind of tribe or following. She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching.

2:00 – For 10 years, Jutta undervalued and uncharged for her holistic wellness services. She ran her pilot coaching group and coached individuals for free. She knew it wasn’t right, so as her program evolved, and she translated it into German, she started charging for it, but she still felt uneasy about it. But the more she did it, the easier it got.

3:44 – After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.

6:58 – Health coaches often undervalue their services because what we provide isn’t tangible. But holding space for and creating a container for the growth of others invaluable.

7:53 – For Jutta, it was important for her study business and ayurveda under an authentic woman like Cate. The support of the Yogahealer community was also very powerful for Jutta.

10:16 – Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough. She believes that YHC should always be combined with Awake Living. With Living Ayurveda, she began to look at the world differently.

13:45 – Jutta thought she was living the 10 habits of Body Thrive before she started her Yogahealer courses. What she found during her coursework was that she hadn’t been living them consciously. Being in the Yogahealer community changed that for her. She senses that her one-on-one clients are looking for a community as well so that they can share their experiences and live more consciously.

18:00 – Yoga Health Coaching is modifiable to any niche and any language.

Favorite Quotes:

• “Intellectually, you know the problem. But mentally and emotionally, I couldn’t break the barrier. I couldn’t make myself understand from an emotional and mental perspective that I have to change something here.” — Jutta Isabella
• “With this program, you can modify it for yourself like I did here in Germany. . . . You have this package and you have wonderful access to everything, but also if you are a foreign language speaker . . . it’s not a problem to translate it, actually.” — Jutta Isabella
• “I think more Europeans should do the program [YHC], too.” — Jutta Isabella

What you’ll get out of tuning in:

• How Yogahealer retreats facilitate rapid connection, insight, growth, and breakthroughs.
• Why connection and communication happens quickly and deeply at Yogahealer retreats.
• Why you should attend a Yogahealer retreat!

Links Mentioned Episode:

• Body Thrive Course
• Body Thrive Book
• YHC Have a conversation
• Retreat

Show Highlights:

• 0:30 – Carly and Angela met at the Yogahealer retreat in Mexico in March 2018. So many of the practices done at the retreat facilitated rapid processing and lead to big shifts in the course members who were there.
• 2:27 – Connection and communication happens quickly and deeply when you’re in person with people on the same path as you, who “speak your language.” It’s an invaluable experience to wellness practitioners who often work alone. In the “pressure cooker” of the retreat experience, we help each other evolve as individuals and as wellness pros.
• 4:55 – The ability to stand in a room with your peers and see yourself as someone like them, someone who is making big shifts, someone who is being a catalyst for change, results in powerful identity evolution.
• 6:25 – The theme for the Mexico retreat was leadership, and by the end of the training, there was no doubt in anyone’s mind that each of us was indeed a leader. We left with clarity about how to move forward with our businesses. For some, like Carly, that meant scrapping the business plan that they had formulated prior to the retreat, but rather than being tedious and tiresome, the process felt easeful and fun. For others, like Angela, it meant leaning into shifts from a head-forward business to a heart-forward business.
• 8:38 – Cate has an uncanny ability to relay information that, in the hand of another, could come off as heady and esoteric in a way that is relatable, digestible and manageable. Because of that, course members easily “speak the same language” and are able to get further faster in the retreat environment.
• 10:30 – The retreat experience also offers an opportunity to powerfully connect with other amazing course members who we might not have discovered or connected within the online community.
• 11:00 – There are now 1,700 members in the Changemaker Challenge forum. If you are one of those, and you haven’t talked to Grace about Yoga Health Coaching, do it now so that you can get in on the next retreat in Salt Lake City!

Favorite Quotes:

• “There’s something about being in person. There’s an immediacy. There’s that energy exchange. And there’s that . . . recognition of yourself in others and vice versa that doesn’t always happen online. It’s hard to duplicate online.” — Angela Hammond
• “We need to stop making ourselves feel small and look small.” — Carly Banks
• “It the retreat really solidified my ideals of having a business that is also fun.” — Carly Banks

Guest BIO:

Angela Hammond is the owner of Main Street Yoga, the first yoga studio in Fairmont, West Virginia. Yoga found Angela about 20 years ago. She started practicing yoga in her living room with her three young sons running circles around her. After practicing on her own for years with books, VHS tapes, and DVDs, Angela completed her 200 hour yoga teacher training in February of 2016 and she is currently working towards her 500 hour certification at Asheville Yoga Center. After a short flirtation with Ayurveda years ago, Angela has found her way back to it through Yoga Health Coaching and is enjoying empowering other women to take charge of their health with the habits of Body Thrive. Contact her on website and her facebook page.

Eighteen months after the birth of her twins, Lael was close to burnout and harboring resentment in her marriage. She and her husband started couples therapy where Lael was forced to confront her own addictions. A couple of years after saving her marriage and overcoming her addictions, and at a time when life seemed good, she received a cancer diagnosis. During treatment, Lael was forced to slow down, and her time spent in contemplation became the turning point in her life.

Lael was introduced to yoga in college but it wasn’t until her cancer diagnosis that she recognized the spiritual benefits of the practice and started waking up to her own life. She started yoga teacher training. During teacher training, Lael found Yogidetox and Yoga Health Coaching, and she now feels like she is following her dharma. With each round of Body Thrive, Lael feels like she’s peeling back more and more layers, and now, as a coach, she gets to see it all from another perspective. Connection with her higher power keeps her effective, efficient, and inspired.

What you’ll get out of tuning in:

• How the habits of Body Thrive lay the groundwork for deep transformation.
• How burnout, addiction, and resentment can masquerade as highly functional.
• Why you don’t need to be (and probably shouldn’t be) perfect to be a good coach.

Links Mentioned in Episode:

• Yogidetox
• Body Thrive
• Yoga Health Coaching
• Lael’s website

Show Highlights:

• 1:00 – Yoga health coaches are able to show up in a really honest way and share their struggles with each other and with the people they coach.
• 2:00 – Lael has been a therapist in private practice for 11 years. She has faced burnout, addiction and disease, and has overcome them all.
• 9:00 – Despite appearing as though she was doing all the “right things” and functioning at a very high level, Lael was missing the deep self care she needed. She deepened her yoga practice, started yoga teacher training, and found yoga health coaching.
• 14:15 – Lael is now running her first yoga health coaching group. She feels as though she has awakened to her own life. Through health coaching, she is able to share and to be real with her clients in a way that she couldn’t in a clinical setting. She feels she can now help people in a practical way.
• 19:45 – For lasting habit change, kaizen (small, incremental steps toward great change) is Lael’s top tip.
• 24:00 – Scheduling in down time, time to connect with her higher power, keeps Lael effective, efficient, and inspired.

Favorite Quotes:

• “Sometimes our desire to be with other people is a distraction from our own stuff.” — Lael Peterson
• “I was doing all the right things, . . . but it wasn’t that deep self care. It wasn’t about slowing down at all. It was very busy. It wasn’t about really listening to my true desire. . . . It was doing what was in front of me and what I was good at. . . . And I wasn’t unhappy, but it wasn’t sustainable.” — Lael Peterson
• “I didn’t want to be one way in my personal life and one way with my clients. I wanted to take everything that I was learning in my personal life and bring it to people.” — Lael Peterson
• “I want to be real with people. . .  I want to help people in a real, practical way. And I feel like health coaching and what I learned in Body Thrive is perfect for people. It’s exactly what they need to know.” — Lael Peterson
• “It’s incredible to hear that coming from a therapist’s perspective, because I very much felt the same way: No matter what the issue is, start with the habits of Body Thrive, and then see what flushes out.” — Carly Banks
• “How could you have any clarity about what’s actually driving you crazy, when you’re so out of rhythm; you’re so out of sync?” — Lael Peterson
• “I am only as effective or as efficient or inspired as I am connected. . . . It’s really, really important for me to be connected to my higher power, and the way I do that is by getting away from my regular life.” — Lael Peterson

Guest BIO:

Lael is a mother, wife, daughter, sister, friend, yogi and yoga teacher. She’s a recovering addict, cancer survivor, spiritual seeker, and nature lover. She’s also a Licensed Clinical Social Worker who has been providing support, education and therapy for the past 15 years. Lael offers individual therapy as well as yoga health coaching. Her personal life experience combined with her professional expertise and her innate passion to help people live better lives forms the basis of her practice. Her approach is create an atmosphere of safety and acceptance where her clients can dig deep and get real. Connect with lael on her FB page Lael Petersen and her website .