Yoga Health Coaching |

The Evolution of Business: A Conversation with Amanda Cook + Racheal Cook

Amy Roderer — Wed, 18 Dec 2019 18:11:17 +0000

Tune in to learn what’s working today for building an online audience, how to handle objections and make sales, and how to deal with social media.

What you’ll get out of tuning in:

What’s working today for building an online audience.
How to handle objections and make sales.
How to deal with social media.

Links Mentioned in Episode:

Show Highlights:

Cate, Racheal, and Amanda catch up on the evolution of all of their businesses since they last spoke four years ago.
Cate, Racheal, and Amanda discuss different perspectives on interacting with social media as a CEO.
The ladies discuss different perspectives on social media and sales.

Timestamps:

1:15-5:48 – Amanda and Racheal talk about how their businesses have evolved over the past few years.
5:49-10:12 – Cate talks about identity evolution in organizations.
10:13-15:15 – What’s working today for building an online audience.
15:16-21:32 – How to handle objections and make sales.
22:05-33:53 – How to deal with social media.

Favorite Quotes:

“I think it’s good to know that, first of all, your people will stay with you. And two, you’re going to be terrified, and you can still do it anyway.” — Amanda Cook
“Identity evolution happens not just for us as individuals, but it happens for our organisms or our organizations.” — Cate Stillman
“The marketplace has its own intelligence.” — Cate Stillman
“Building an audience can become a great procrastination strategy to avoid doing the actual work of asking for a sale or getting in front of the right person.” — Racheal Cook

Guest BIO:

Amanda Cook:

Amanda Cook is an author, podcaster, ancestral herbalist and digital marketer who helps entrepreneurs to do well and BE well. She hosts The Wellpreneur Podcast, is the author of the bestselling book Wellpreneur, and its take-action companion, The Wellpreneur Planner. Amanda has appeared on Huffington Post UK, BBC Radio 4, The Sunday Telegraph, Natural Health UK Magazine, and MindBodyGreen. She lives in London where you’ll find her foraging along the Thames. Discover Amanda’s work at wellpreneur.com.

Racheal Cook:

Racheal Cook is an award-winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Over the last decade, she’s helped thousands of women entrepreneurs design predictably profitable businesses without the hustle and burnout.

She is the author of Amazon best-selling books Fired Up & Focused and our Business Sweet Spot, and hosts a twice-weekly podcast Promote Yourself to CEO. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Forbes, Female Entrepreneur Association, and more.

Her next book, Promote Yourself to CEO, launches in early 2020. Keep up with Racheal’s latest at rachealcook.com

Saving 13 Women from Eating Addiction: Finding Your Why with Colleen Hieber

Cate Stillman — Wed, 27 Nov 2019 17:31:25 +0000

It matters to me that wellness pros figure out how to make a living that works for their lifestyle. If you transact from a place of depth, you can have a big impact AND a big income. And it all starts with your own “why.”

What you’ll get out of tuning in:

How to use your own “why” to attract the people you want to work with.
How to increase your income without increasing your workload.
How to create more value in what you offer your clients.

Links Mentioned in Episode:

Show Highlights:

Cate explains the simplest way to get your income where you want it.
Cate talks about her own “why.”
Cate explains how the Netflix show “Queer Eye” is a great example of design thinking and how you can use their methods to add value to what you offer.

Timestamps:

0:26-5:10 – Colleen feels like she doesn’t have enough time to do everything when it comes to her business and she’s not where she wants to be in terms of income.
5:10-10:10 – Cate asks, “Where is your income currently and where do you want it to be?” and talks about the easiest way to get there.
10:45-16:19 – Cate asks, “Who do you want to work with the most and who do you think you can help the most.”
16:19-23:07 – Cate asks Colleen what her experience with the habits has been, what she can personally speak to, and how she can use her own “why” to attract the people she wants to work with.
25:30-29:17 – Cate explains why more training and education don’t translate into greater income, impact and lifestyle design.
29:17-33:49 – Cate explains how to create more value for your annual pass.

Favorite Quotes:

“A life of purpose doesn’t expire. It inspires.” — Cate Stillman
“If you’re not in connection with the deeper ‘why,’ the what and the how, . . . you can’t actually transact a deeper level. . . . The reason in Yoga Health Coaching we’re able to convey the depth of how this can change someone’s life . . . is because I have a very deep why. And I just come from that place. It matters to me that wellness pros figure out how to make a living that works for their lifestyle and that they can have a lucrative lifestyle.” — Cate Stillman
“Trust the process. It’s a tenet of design thinking. Trust the process.” — Cate Stillman

Guest BIO:

Colleen Hieber lives in Newport Beach, CA when she’s not adventuring through Canada or Mexico on foot or bike! She started YHC 3 years ago and never wants to leave. Her background is in professional dance and yoga teacher training but she’s always been obsessed with how to experience mind-boggling endorphin-gushing health that makes you scream, “It’s good to be ALIVE!!!”

Your Brand Therapy for Wellness Pros

Cate Stillman — Wed, 13 Nov 2019 17:56:26 +0000

There’s so much to think about when it comes to branding yourself and branding your business. I wish I’d known Rachel Dunham back when I started Yogahealer. Luckily, she’s here now to make the process easier for you.

What you’ll get out of tuning in:

The power of branding
How to be authentic and have influence
What it looks like to stay connected in a digital world
How influence starts from the outside in
Why a beautiful brand isn’t enough
What defines us as a company or brand doesn’t define us as an individual
How women can discover their purpose and themselves through their evolving life’s work and/or business

Links Mentioned in Episode:

Timestamps:

0:26-7:16 – Why you need to show who you truly are in order to attract the people you want to work with.
7:16-15:12 – How personal branding differs from business branding.
18:29-23:08 – How to accurately identify and portray your brand.
23:08-28:30 – Why consistency is key to branding.
28:30-30:23 – How to separate business from personal on social media.
30:23-37:22 – Where the personal and professional overlap.

Favorite Quotes:

“You don’t need to be everything to everybody.” —- Rachel Dunham
“It’s not just the visual. It should elicit emotion. It’s how people view you.” —- Rachel Dunham
“Don’t limit yourself and box yourself in by just what you do in your business.” —- Rachel Dunham
“You can’t really mess up when you’re being true to yourself. —- Rachel Dunham

Guest BIO:

Rachel is the owner and founder of Brand Therapy®, a creative company dedicated to supporting change-agents by providing them the confidence to communicate their message in a bigger, more beautiful way. She has spent the last decade collaborating with and building brands for some of the top transformational, multi-million dollar leaders in the coaching and healing industries. Rachel believes that by allowing your unique style to shine through in your brand, you can connect with others on a deeper and more emotional level. And, she is passionate about helping women build their self-confidence and self-love through visual expression. Connect with Rachel on her website and facebook.

Wellness Pros on Five Kleshas and Getting Serious with Dharma with Chantel Alcaraz

Cate Stillman — Wed, 18 Sep 2019 17:50:20 +0000

In today’s podcast with Chantel Alcaraz, we dive into what the Five Kleshas are, and why understanding them can help us evolve to become the person who has achieved all the goals that we have. Tune in to learn what must be done in order to progress in our career or personal life.

What you’ll get out of tuning in:

What are the kleshas and how can we move past them
How to get past your limiting beliefs and your shadows
How to implement your purpose into your daily rhythms
How and Why you do the shadow work to set-up your future self for success

Links Mentioned in Episode:

Show Highlights:

Desire works against us by creating a separation between us and what we want in our lives.
Pleasure holds people back from doing the shadow work that is required to reach a certain altitude of success within their goals.
There are life changing lessons and insight that we gain once we sacrifice the known.

Timestamps:

4:50 – Letting go of the fear surrounding the death of our old stories/personality/identity.
9:20 – The meaning of the Law of Abundance and how is can be applied.
10:50 – The shadow work required to become what we want and learning the most beneficial way to respond to it.
18:00- 21:00 – The power of focus to progress toward the future we desire.

Favorite Quotes:

“I am no longer doubting my self worth and I am stepping into the fear of the unknown. I’m willing to totally surrender to who I have been in the light of who I can be.” – Cate
“When you want to be worth more, a personality will have to die that was not worth that. Those two personalities cannot exist simultaneously.” – Cate
“How much are you willing to die at the doorstep of your potential?” – Cate

Guest BIO:

Chantel Alcaraz is a Certified Yoga Health Coach, Yoga Teacher of 13 years, and is deeply passionate about the rhythms and lifestyle habits of Ayurveda. Being sparked at a young at to discover what true health entails, she journeyed to Mother India to study, practice and explore the ancient teachings of these two sister sciences, Yoga and Ayurveda. The merging of these two philosophies, personal experience, and her self-healing, gives her the potential to hold a safe space for people ready to shift, grow and step into their healing potential. Now a coach and mentor through her own business, Abhasa Wellness, she offers a year-long course for her members to slowly begin to embody these teachings. She guides the wisdom away from the intellectual mind, and back into the cells. Her intention is for her students to become the living teachings by their choices, habits, lifestyle, and character. Only then do we experience true health, and ease! Connect with Chantel on her website and facebook.

Permission Granted: Make Money and Customize Your Wellness Career

Carly Banks — Wed, 25 Jul 2018 20:57:04 +0000

In this Changemaker Challenge Career Clarity Session, Carly Banks sits down with Jutta Isabella, a yoga health coach living in Potsdam, Germany, to discuss personal breakthroughs around charging money for the services we provide.

For 10 years, Jutta undervalued and uncharged for her holistic wellness services. She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching. She ran her pilot coaching group and coached individuals for free.

After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.

Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough.

What you’ll get out of tuning in:

Why many wellness pros undervalue their services.
How creating a container for growth makes those services valuable.
How YHC is customizable to your way of working with people.

Links Mentioned in Episode:

Show Highlights:

0:00 – Like Carly, Jutta came to yoga health coaching without a yoga teaching background or any kind of tribe or following. She was a yogini with an interest in Ayurveda who started with the Yogahealer Living Ayurveda course. At first, Jutta wasn’t interested in making money as a yoga health coach, but she was interested in how Cate was building her business and she loved being a part of the Yogahealer community, so she enrolled in Yoga Health Coaching.

2:00 – For 10 years, Jutta undervalued and uncharged for her holistic wellness services. She ran her pilot coaching group and coached individuals for free. She knew it wasn’t right, so as her program evolved, and she translated it into German, she started charging for it, but she still felt uneasy about it. But the more she did it, the easier it got.

3:44 – After starting YHC, Jutta enrolled in Awake Living, and that is where her big breakthrough happened during a one-on-one coaching session with Cate. She realized she was running away from big opportunities, and her identity shifted immediately. She started charging for her services and requiring year-long contracts. The money she is making and the time that is available to her now has allowed her to start producing art again.

6:58 – Health coaches often undervalue their services because what we provide isn’t tangible. But holding space for and creating a container for the growth of others invaluable.

7:53 – For Jutta, it was important for her study business and ayurveda under an authentic woman like Cate. The support of the Yogahealer community was also very powerful for Jutta.

10:16 – Now in her second quarter of Yoga Health Coaching, Jutta believes that all three courses (YHC, Living Ayurveda, and Awake Living) worked together to get her to her breakthrough. She believes that YHC should always be combined with Awake Living. With Living Ayurveda, she began to look at the world differently.

13:45 – Jutta thought she was living the 10 habits of Body Thrive before she started her Yogahealer courses. What she found during her coursework was that she hadn’t been living them consciously. Being in the Yogahealer community changed that for her. She senses that her one-on-one clients are looking for a community as well so that they can share their experiences and live more consciously.

18:00 – Yoga Health Coaching is modifiable to any niche and any language.

Favorite Quotes:

“Intellectually, you know the problem. But mentally and emotionally, I couldn’t break the barrier. I couldn’t make myself understand from an emotional and mental perspective that I have to change something here.” — Jutta Isabella
“With this program, you can modify it for yourself like I did here in Germany. . . . You have this package and you have wonderful access to everything, but also if you are a foreign language speaker . . . it’s not a problem to translate it, actually.” — Jutta Isabella
“I think more Europeans should do the program [YHC], too.” — Jutta Isabella