Step 1: First figure out the logic behind the feeling “I want to take this course!”.

There are two main questions that need to be answered in order to persuade a person to enroll in a course. Ask these questions to your potential student or client and figure out the answers together:

• How is their investment going to pay off over time?

It’s helpful to assist people in discovering the logic behind the emotion. Give them the opportunity to use logic that justifies their decision to take a course. “Our experience has shown that people can double their money back in less than six months or on average get at least the money they spend on a course back.” What experience can you share with your potential client that will demonstrate the monetary value of your course?

• What is the lifetime value of the course?

Explain to people that taking a specific course will help them change their habits, adopt a healthier lifestyle and how this will benefit all areas of their life and benefit the life of the communities they live and interact with. The return on this investment can be:

• Free-time freedom
• Feeling happy with less
• A better relationship with family, friends and co-workers

Sales tips

Here are some simple tips to follow that will help people decide to take a course:

• Be flexible and co-operative with people who want to take a course. Work with them to find the best payment model .

• Explain the importance of getting the right business model in order to make their investment pay off.
• Get the numbers on paper-Put the numbers and stories of people in the enrollment guide. Show people it is a wise investment.
• Use crowdsourcing. Get testimonials on how people have improved their health and now lead a happier life by investing in a course.
• Help people align with their authentic goals and spend money wisely according to their real needs.
• Help people see their course as an investment– Give a clear image of the ROI and be specific on the financial prospects a course can offer (200% ROI over 2 years, while good portfolios of stocks and bonds is 7-10%)

Step 2: Figure out where the money for the course will come from with them.

What’s the best place for people to find money? Help people determine the most practical source of money for the course.

There are two things you can do:

1 – Make a list with options a person can use to finance a course.

Your list can include simple solutions such as:

• Using credit.
• Ask for a friend or family for a loan to pay for the course. Encourage the person to get support from people who believe in them.
• Pre-selling your programs and courses- Explain the strategy of teaching people what you already know and how to charge money for it.

2 – Persuade people to keep a positive attitude towards money.

Talk to people and help them:

• be open to money flow and participate with the universe, so that money energy is not blocked.
• be resourceful and believe in their power and ability to make money

Guest BIO:

Grace Edison lives in British Columbia, Canada. She’s a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.

Have you been feeling some movement from deep inside to make a leap in your work? Maybe to a new position within the same organization? Or maybe into a whole new career?

It took time to build the confidence, systems and support to make my own leap. After almost twenty years with the same company, I was able to make the leap by establishing a clear pathway towards my love for yoga, aligning with nature’s rhythms and habit evolution. Here’s a summary of my journey and a few tips that may help you on yours.

I am a lifelong learner and someone who is always seeking new avenues for personal and professional development. While working full time, teaching yoga, and running a yoga studio, I began participating in the educational courses at Yogahealer.com. I began with my first Yogidetox in 2010 followed by the Living Ayurveda Course in 2011. This would launch my family and I on a multi-year journey towards greater health, vibrancy and connection. It would also project me personally and professionally towards a new level of confidence, a renewed clarity of my own desires and connect me to a supportive tribe, which would lead me towards the creation of my own business.

In 2014 I began the Yoga Health Coaching program. I had a 3 month old and was juggling being a new mom, embarking on a new learning path and working full time. I would kiss my son on the head as I left him with loving childcare in our home and find myself arriving at my office thinking, “Really? You’re going to leave that ball of LIGHT to come in here and do THIS?”  The first time I had this thought I broke down in tears between emails and phone calls. The second and third time it happened, it became more and more obvious I needed to do something about it.

But what was I going to do? I was terrified.

Some days the idea of leaving seemed so simple. It was a small reorienting of my life’s purpose, no big deal.  Right? In the relative domain, all I had to do was write a letter of resignation. Piece of cake. All of the details felt soooo BIG!! For weeks I found myself paralyzed with resistance. The pulsation of fear and possibility would move with a force that would somedays drive me to tears. I would later learn these two emotions, uncertainty and possibility are on the same energetic spectrum and have similar responses in the physical body.  They feel the same, it was how I was framing the feeling. What if I could reframe the feeling I had defined as fear or uncertainty in my body as a feeling of possibility or excitement? What if I could begin to build a relationship with both the uncertainty and the possibility in a way that would no longer be so paralyzing?

This launched me into a series of practices that would help build my confidence and reset my mind to taking the leap, write a letter of resignation and step into the next chapter of my life. Here are three practices that significantly helped me:

1. Build Awareness Around Uncertainty

Begin to recognize your own voice of uncertainty or fear. Spend a week writing down all the fears, fixed thoughts or limiting beliefs.  Start noticing how you are talking to yourself around making a shift.  The talk that surfaces when you begin to think of yourself in a new role, new chapter or new way of being.

2. Cultivate a Relationship with Possibility.

Start making a list of affirmations to replace the limiting thoughts. For each one of the limiting thoughts you have written down, tap into your Highest Self for the perspective from the place of possibility. You may find the limiting thoughts flow more naturally and turning your thoughts into affirmations of what’s to come, might be hard. You may need to sit quietly, bypassing your mind as you ask your Highest Self if the limiting thought is even true?

3. Replace Uncertainty with Possibility

When your mind starts playing the old story, actively replace it with the voice of possibility. Use this as an affirmation when the voice of fear presents itself and start to carve a growth mindset around the conversation, one that is in the field of potentiality and possibility.

Through this exact practice I realized I had an old belief that I needed a job with a benefits package and I wouldn’t be able to afford it as an entrepreneur. Given the organization I worked for was well-known in the community for having a great benefits package, why would I leave when it was so sought after? The funny thing was, when I began untangling my story around the benefits, I realized I didn’t actually “benefit” from all aspects of the so called benefits package. They were benefits to some people, but not me. The more I sat with my story, I tracked it back to advice I had been given when I graduated from college and going off on my own to “get a job with benefits.”

By revealing the old story of needing my work to have a great benefits package, I realized the real benefits were working in greater alignment with my purpose, having more time with my family and creating my own schedule. It was clear my outdated belief and story had become a true obstacle and it was holding me back from the life I desired.

I rewrote the story and aligned with my higher truth. I re-framed the physical sensations I had once associated with fear and uncertainty to “possibility” and “excitement”.

The gap between the two extremes lessened. My mindset shifted, I gained clarity in my vision for my future and I was able to take the leap with a renewed sense of myself. I now benefit from more time with my family, being in charge of my schedule and working daily in alignment with my higher purpose.

And most of all, I learned that the distance between uncertainty and fear was up to me, and wasn’t such a big leap after all.