What you’ll get out of tuning in:

• The power of branding 
• How to be authentic and have influence
• What it looks like to stay connected in a digital world
• How influence starts from the outside in
• Why a beautiful brand isn’t enough
• What defines us as a company or brand doesn’t define us as an individual
• How women can discover their purpose and themselves through their evolving life’s work and/or business

Links Mentioned in Episode:

• The power of branding
• Your Brand Therapy
• Rachel’s Facebook
• Rachel’s Instagram
• Have a conversation
• Free Master Class

Timestamps: 

• 0:26-7:16 – Why you need to show who you truly are in order to attract the people you want to work with.
• 7:16-15:12 – How personal branding differs from business branding.
• 18:29-23:08 – How to accurately identify and portray your brand.
• 23:08-28:30 – Why consistency is key to branding.
• 28:30-30:23 – How to separate business from personal on social media.
• 30:23-37:22 – Where the personal and professional overlap.

Favorite Quotes:

• “You don’t need to be everything to everybody.” —- Rachel Dunham
• “It’s not just the visual. It should elicit emotion. It’s how people view you.” —- Rachel Dunham
• “Don’t limit yourself and box yourself in by just what you do in your business.” —- Rachel Dunham
•  “You can’t really mess up when you’re being true to yourself. —- Rachel Dunham

Guest BIO: 

Rachel is the owner and founder of Brand Therapy®, a creative company dedicated to supporting change-agents by providing them the confidence to communicate their message in a bigger, more beautiful way. She has spent the last decade collaborating with and building brands for some of the top transformational, multi-million dollar leaders in the coaching and healing industries. Rachel believes that by allowing your unique style to shine through in your brand, you can connect with others on a deeper and more emotional level. And, she is passionate about helping women build their self-confidence and self-love through visual expression. Connect with Rachel on her website and facebook.

1. As I explore business opportunities in Germany, I wonder if going fully online makes more sense than running my business locally. It is difficult to find places to give talks, but many local people are not interested in learning online. Finding people online means they are relatively tech savvy, so I therefore won’t reach people who are not competent with Facebook and the like. What strategy do you suggest to get the biggest bang for my buck?
2. Should I offer the courses and resources in German that I already offer in English? I would basically repurpose the resources I already provide: the same talks, same tip sheets, etc., and just adjust it to the local language.
3. I have a lot of pieces in place at a 1.0 level in my wellness business: the podcast, the blog, tip sheets, a newsletter, and a free online talk. My biggest obstacle is exposure. It is time to advertise and build my list. What are the most productive list building strategies both for Germany and America?

Check out how Alexandra’s questions are answered, and how you too can gain the practical tools and insight Cate provides for business growth and exposure in different places around the world.

What you’ll get out of tuning in:

• When to move your business online
• Where to host retreats, and how to make them as impactful as possible
• How to develop your brand to reach people around the world

Links:

• Check out Top 10 Yoga Health Coaching Blogs This Year
• Blog of the Week: From Actress to Yoga Health Coach: Paula’s Transformative Story, By Cate Stillman 
• Podcast of the Week: Lay Your Heart on the Line -Yoga Health Coaching for Artists, Actors and Musicians , By Cate Stillman

Show Highlights:

• 2:20 – If you are in a location with a small population, develop your business online while hosting retreats a couple times a year. That way, your business and its courses can be more accessible while still providing clients some in-person interaction.
• 4:00 – Use retreats to attract people to your wellness business: provide different packages that include retreats and courses in various combinations, with the best deal being the one that combines everything you provide.
• 8:15 – Host retreats in places where people actually want to go! This will give people further incentive to attend, and give you an opportunity to further build your brand.
• 12:50 – If you are bilingual, or live in a place that has less exposure to yoga and Ayurveda, market your business to that space. That population is the one that needs you the most: you understand them in a way that outsiders can’t, and can deliver your health messages in a way that honors their culture and traditions.
• 15:30 – By promoting your brand in places that haven’t been exposed to yoga or Ayurveda, you don’t have to have as much of a niche brand. You can create a community with people of all different backgrounds and walks of life.

Favorite Quotes

• “They want what I have. Good start. Now where do I go?” – Alexandra Epple
• “When you just bring your people together with your values, it enables something else to happen.” – Cate Stillman
• “Go where your native genius is an asset.” – Cate Stillman
• “How can I blend this? How can I make it so people are open to it?” – Alexandra Epple
• “This is really cool, what we’re doing: to have all those generations leaning in and learning together, and respecting each other’s perspectives…” – Cate Stillman

Guest BIO: