Developing a whole new curriculum for second-year students isn’t always necessary. Letting the second-year students mentor and lead the first-year students might be a better solution. Year 2 is an unknown product. Year 1 is proven. Don’t sacrifice the known for the unknown.

Another solution might be year-two mastermind groups: mentor-run courses written by the yoga health coach. The curriculum can be original content written by the yoga health coach, or curated content from other sources. Mentors run Facebook groups and setup mastermind groups, exchanging their services for course enrollment.

What you’ll get out of tuning in:

• What happens at the end of an annual pass
• How to continue to serve your course members without doubling your time spent serving them
• How to identify good mentors

Links Mentioned in the Episode:

• • Yoga Health Coaching
  • Body Thrive
  • Lael Petersen website
  • Watch the Masterclass NOW

Show Highlights:

• 0:00 – Lael started the Yoga Health Coaching course 15 months ago. Since then, she has transformed her business, her business model, and her family life. Lael is a therapist who has been working in the mental health field for nearly 20 years. She is preparing to launch her third round of her version of Body Thrive, and she looking forward to establishing a continuity program for her current members after their annual membership expires.
• 4:50 – Developing a whole new curriculum for second-year students isn’t always necessary. Letting the second-year students mentor and lead the first-year students might be a better solution. When course members teach what they know, they hold themselves to a higher standard.
• 9:18 – Year 2 is an unknown product. Year 1 is proven. Don’t sacrifice the known for the unknown. Year-two mastermind groups are self-run courses written by the yoga health coach. The curriculum can be original content written by the yoga health coach, or curated content from other sources. Monthly or semi-monthly meetings can be “field trips” and/or coaching. Mentors can run Facebook groups and setup mastermind groups. Mentors exchange their services for course enrollment.
• 26:00 – The best mentors are those who just want to stick around and keep learning. They are supporting, nurturing and accountable. They are not creators; they are reinforcers. But they can help co-create with you.

Favorite Quotes:

•  “What do good leaders do? They nurture leaders. They turn other people into leaders. That’s what good leaders do.” — Cate Stillman

Guest BIO

Lael is a therapist and YHC in training. She started YHC with BT in May 2017 and then YHC in August 2017. She’s scheduled to take her certification exam Sept 6-7.

Lael has been transitioning her business from traditional 1:1 therapy model to a group/community model over the past year. She is about to start her third round of the habits and currently has sold over 20 year long memberships. Course members are beginning to inquire about what happens after the first year, so Lael is now designing content and structure for those who want continuity.

Lael lives in Portland, OR, is married to her super supportive partner Josh and together they have two girls who are almost 9. Connect with Lael on her website and Facebook page. 

When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate’s Body Thrive model. Her husband’s career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness. The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms.

Comparing Heather’s websites, Synergy Bloom is a typical Yoga Health Coach’s website. It’s Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a “5 words exercise” from the YHC course to determine what that site would look like. It’s clean, concise, corporate. It’s meant to appeal to a niche that has little to no knowledge of or interest in yoga or ayurveda.

Heather’s advice to new or prospective yoga health coaches is that you don’t have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed. Book your free coaching call today: https://yogahealthcoaching.com/be-a-coach.

What you’ll get out of tuning in:

• How to use what you already know to find your niche
• How to market to your niche
• Why you don’t need to know your endgame to start Yoga Health Coaching

Links:

• Body Thrive Book
• YHC Have a conversation
• Related YHC Podcast
• Related YHC Blog

Show Highlights:

• 0:00 – When your uniqueness leads you to your niche, opportunities start to unfold. Heather started with Synergy Bloom, her basic habits course based on Cate’s Body Thrive model. Her husband’s career as an airline pilot led her to target people in the airline industry who live a very alternative lifestyle that is not conducive to health and wellness.
• 7:50 – The importance of working with this niche population centers around the potentially fatal consequences of airline staff who are often sleep deprived and living an unhealthy lifestyle that is out of sync with their circadian rhythms. Pilots and flight attendants themselves have an injury rate higher than that of construction workers.
• 8:45 – Comparing Heather’s websites, Synergy Bloom is a typical Yoga Health Coach’s website. It’s Heather in her element being Heather. Her niche website, Fit Fly Movement, is very different. Heather used a “5 words exercise” from the YHC course to determine what that site would look like. It’s clean, concise, corporate. This website is sent to airlines in a request to get them to include the course in their mandatory monthly training.
• 13:45 – Injuries and illnesses that prevent staff from working have a personal cost to the individual but also a cost to the company (or airline). In the airline industry, there may be a direct correlation between the time spent working and the likelihood of illness or injury. Drugs prescribed for injuries, particularly opiods, can lead to addiction, which further diminish work performance and quality of life.
• 22:15 – Yoga Health Coaching gives us the tools and the plan we need to discover our niche and market to that niche. Heather started by asking individual pilots and flight attendants to fill out a survey for her. From the survey responses, she started to form the focus of her program.
• 30:10 – Heather is a Yoga Health Coaching Mentor who is currently enrolled in YHC Mastery. Her advice to new or prospective yoga health coaches is that you don’t have to know your endgame to get started. YHC provides the information, the content, and the skills you need to succeed.

Favorite Quotes:

• “What happens with niching, and what happens the more you own your uniqueness, different opportunities start to unfold.” — Cate Stillman
• “I had this philosophy that everybody needs to move better in their body, know their body better, be an advocate for their own body before they outsource their healthcare.” — Heather Stoken
• “There are so many skills and so much information in the Yoga Health Coaching program. It’s so rich in content.” — Heather Stoken
• “You don’t necessarily have to know what your endgame is to start the game.” — Heather Stoken

Guest BIO:

Heather Stoken is an herbalist, Yoga and Yoga Tune Up® teacher, and student of Ayurveda. She has been practicing transformative work for the last 10 years in beautiful Portland, Oregon and on retreats and workshops throughout the Country.

Heather is passionate about her yoga both on and off the mat, and integrates fun as well as anatomical understanding into her teaching. Off the mat, Heather is a mother, a novice artist, poet and chef, as well as a lover of travel and the great outdoors.

Prior to YHC, Jamie was a birth and post-partum doula, a mom, and had a part-time admin job. What she loved most about her work as a doula was taking women through a transformation. What she didn’t love about it was being constantly on call and staying awake for labors that could last 24 to 36 hours. With a family of her own, being a doula left her feeling ungrounded and unsettled.

Jamie started Body Thrive in January 2015 and continued on to Yoga Health Coaching. She saw YHC as way to continue leading people through transformation but with a lot more structure and rhythm while being more present to care for her family. She ran her first YHC pilot program in January 2016, and she’s been coaching ever since. Her program continues to build momentum and the transition to an annual pass has allowed her members to feel deeper transformation while not feeling pressure to  get it right the first time.

What you’ll get out of tuning in:

• How Yoga Health Coaches guide their tribe through transformation with a structure and rhythm
• How the annual pass and Kaizen create a sense of softness and ease among course members
• How Yoga Health Coaches stay more present in their life

Links Mentioned in Episode:

• Body Thrive Book
• YHC Have a conversation
• Jamie’s website
• Jamie’s FB page
• How to Build a Tribe webinar

Show Highlights:

• 1:30 – Prior to YHC, Jamie was a young birth and post-partum doula, a mom, and had a part-time admin job. What she loved most about her work as a doula was taking women through a transformation. What she didn’t love about it was being constantly on call and staying awake for labors that could last 24 to 36 hours. With a family of her own, being a doula left her feeling ungrounded and unsettled. Jamie started Body Thrive in January 2015 and continued on to Yoga Health Coaching. She saw YHC as way to continue leading people through transformation but with a lot more structure and rhythm while being able to be present and care for her family. She left her part-time admin job even though she was making good money because she knew it was not the best use of her gifts. As a doula, she stopped attending births and focused on post-partum work, which could be scheduled. She ran her first YHC pilot program in January 2016, and that’s what she’s been doing ever since. Her program continues to build momentum and the transition to an annual pass has contributed to that momentum. 
• 4:30 – The annual pass presents unprecedented potential for community. It allows for deeper transformation and alleviates pressure for her members. 
• 7:50 – Accountability partners create connection that can last for years. Jamie went through Body Thrive in 2015 with her current accountability partner, and they have spoken once a week for the last three years. She considers her one of her best friends, yet they did not meet in person until March of this year (2018). She feels that their partnership has “kept her in the game.” 
• 9:30 – There are so many structures and “lifelines” in YHC that help keep us on track: coaches, mentors, accountability partners, Facebook groups. These structures create a support system and a shared context with people we wouldn’t find in our day to day lives. The shared context allows for quick access to deep communication. 
• 12:15 – As a YHC Certification Coach, Jamie’s advice is to build relationships within the community (with mentors, coaches and other course members) so that you don’t feel like you need to figure everything out on your own or walk the path alone. Because of the screening and acculturation that course members undergo prior to enrollment, it’s hard to go wrong when you reach out to other course members. Each individual also brings specific expertise to the group dynamic. 
• 16:00 – As Yoga Health Coaches, we sometimes wonder about the efficacy of what we offer. Jamie shares a case in which one of her course members, whose main concerns were weight gain and bringing more fun into her life, was only having bowel movements every 4-5 days, which she thought was normal. Three weeks into the course, she started drinking warm water in the morning and started experiencing healthy, daily eliminations. The result was she felt lighter and her pants fit better. She felt that that alone was worth the cost of the course. 
• 22:00 – The coaching skill Jamie finds most effective is kaizen, and the combination of that with the annual pass creates a sense of ease with her course members. Kaizen helps build momentum toward making more aligned choices.

Favorite Quotes:

• “When we take ownership of the structure that gets people to the results, it changes things. We get more grounded.” — Cate Stillman 
• “This is the whole thing about subtle body exploration and subtle body anatomy: it’s somewhat exponential in nature. And the more we align to it, the more it opens and reveals levels of undulating bliss and interconnectivity and higher levels of consciousness and deeper insight . . . .” — Cate Stillman 
• “I think that’s what many people are going for – an opportunity to lean back and soften and see the little places where we can shift.” — Jamie Lynn Worster

Guest BIO:

Jamie Worster helps conscious people create radiant health.

Based on her knowledge of yoga and Ayurveda she offers classes that expand your overall wellness and joy.

Check her website and facebook page.