What you’ll get out of tuning in:

• Why it’s important to understand who your avatar is and what platform your avatar is using.
• How to balance sharing and selling.
• How to get organized and create boundaries around social media.
• Why narrowing your focus is smarter than casting a wide net.

Links Mentioned in Episode:

• Mary’s Website
• Pixabay
• Canva
• Be a coach
• Have a conversation
• Discover more about Body Thrive 
• Yogahealer Live Experience

Favorite Quotes:

• “When you look at social media, it can be the enemy of ease. So you can just fritter away all this time and not really benefit.” — Mary Sullivan
• “For me, it’s a balance . . . I don’t want to overwhelm. So I look at what I can deliver that engenders me as an expert that is supportive to my community, that potentially invites them to seek me as an expert and develop and schedule posts based on that.” — Mary Sullivan
• “I’m trying to communicate, in my sharing, the nature of who I am and how I can help without too much hard selling.” — Mary Sullivan
• “It’s better to be a consistent presence on two outlets, like Facebook and Twitter, so that people who follow that get a real sense of who you are and what you offer, than this haphazard presence on multiple channels.” — Mary Sullivan

Guest BIO:

Mary Sullivan MS, KRM, AYS is a writer teacher and researcher by education and experience. Mary is a long time member of the Yoga Healer Community. Mary helps people identify and implement daily practices, habits and paradigms that build their wellness and resiliency. She writes and teaches classes on lifestyle medicine for people with Lyme disease and other chronic illnesses. Mary began Dare to Self Care in 2013, as an outlet to help others.

Dana is going to talk to us today about streamlining to create more ease. This week especially highlighted the importance of this for me because I had to move a lot of things around to support my health and the health of my family: it’s really important to have procedures in place that can step in when you’re not feeling so great or when life gets to hectic.

Dana started Yoga Health Coaching three years ago, and since then has transitioned from being a yoga teacher struggling to make a living to creating her own health coaching business and running 10 programs in the last three years with the help of YHC.

Tune in to hear about Dana’s journey, and how she manages her time to create ease in her business and her life!

What you’ll get out of tuning in:

• How to create content with ease
• Why you shouldn’t be afraid to repeat yourself
• How to use marketing tools to streamline your business

Links:

• Yoga Health Coaching
• Evergreen Marketing
• Dana’s website
• Get your Kira Grace’s exclusive 20% discount

Show Highlights:

• 19:20 – Everyone can do what they love for a living. You just have to want it enough to make it work.
• 20:00 – The more coaching you do, the more resources you accumulate and the more you can improve, refine, rework, and streamline your website, your brand, and your business.
• 22:15 – In YHC 2.0, all content is provided: there is a library of videos, worksheets, tip sheets, etc. to use until you create your own content down the road. This way, you can run a program right from the start without creating everything first.
• 23:30 – You can create free talks, webinars, blog posts, and other content to put on your website for lead-in to courses. By doing this and using marketing tools, you can create a steady flow of business with ease.
• 25:30 – Don’t be afraid to repeat yourself: People need to hear the same thing more than once for it to sink in, and by saying the same things in different ways, one of the ways you say it is bound to click for someone.

Favorite Quotes:

• “I was hell-bent on doing what I love for a living, and that’s really what brought me to Yoga Health Coaching.” – Dana Skoglund
• “I think everyone can do what they love for a living… It’s just about wanting it enough to make it work.” – Dana Skoglund
• “Don’t be afraid to repeat yourself. Everyone needs to hear these things that really matter.” – Carly Banks
• “We streamline by finding what works and repeating those processes over and over again.” – Carly Banks